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KARMA

PROOF OF CONCEPT DEMO

Proof-of-concept demo for a music industry client, illustrating end-to-end conversion of a music video into a mobile-first vertical storytelling format.

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Pilot demo reimagining the Taylor Swift music video KARMA as a dynamic mobile vertical-scroll snacktoon designed as a marketing companion to the track. The project included source-media capture, image and text adaptation, vertical composition, and coding.